conversations with the customer...

Online Research Portals represent a freer approach to research than traditional quant and face-to-face methods, which are usually structured to meet a specific research question. The ease and low cost of engagement allows for a more conversational exploration of business issues, and onsite member interaction often throws up unexpected and invaluable insights.

Having their own community at hand enables companies to explore how lifestyles, trends and attitudes towards their brands/products/services change over time and/or involve key consumers in concept development from ideation through to launch, ensuring bad ideas are identified early and end products are better tailored to real needs and wants.

With the groups that already play an integral role in a business processes netfluential believes relationship development may be more appropriate than objective study, and that any changes resulting from a healthy dialogue can only be for the better of all concerned.