about-netfluential.jpg
netfluential-innovation.jpg
nefluential-brand-engagement.jpg
netfluential-communication.jpg
about-netfluential.jpg

who we are


HELLO

 

The evolution of the internet and advancements in technology have created a new global breed of consumers, who think and behave very differently than before. 

We call them Connected Audiences and we have become experts at understanding and engaging Connected Audiences.

Please read our story about what makes us unique and how we go about harnessing the potential of the internet to bring the voice of the consumer into the heart of decision-making.

 

SCROLL DOWN

who we are


HELLO

 

The evolution of the internet and advancements in technology have created a new global breed of consumers, who think and behave very differently than before. 

We call them Connected Audiences and we have become experts at understanding and engaging Connected Audiences.

Please read our story about what makes us unique and how we go about harnessing the potential of the internet to bring the voice of the consumer into the heart of decision-making.

 

OUR STORY SO FAR

 

OUR FOCUS

Using our smart tools, our multi-disciplinary research team collects, integrates and analyses multiple data sources to create a coherent, holistic view of your audience, applying this to:

netfluential-innovation.jpg

innovation


INNOVATION

Future markets
We explore the intersection of cultural and technological vectors to understand where your market or category is heading

Co-creation
We facilitate co-creative innovation processes with connected audiences, who increasingly expect to play an active role in shaping the products and services around them

Our work in Innovation >

SCROLL DOWN

innovation


INNOVATION

Future markets
We explore the intersection of cultural and technological vectors to understand where your market or category is heading

Co-creation
We facilitate co-creative innovation processes with connected audiences, who increasingly expect to play an active role in shaping the products and services around them

Our work in Innovation >

nefluential-brand-engagement.jpg

brand engagement


BRAND ENGAGEMENT

Market  & consumer intelligence
We develop detailed insight into the landscape showing how  people behave and make decisions in your sector and their relationships with the brands competing within it.

Brand strategy
We create insight-led strategies, which optimise the brand and the way connected audiences experience it across multiple touchpoints for enhanced levels of relevance and engagement.

Our work in Brand Engagement >

SCROLL DOWN

brand engagement


BRAND ENGAGEMENT

Market  & consumer intelligence
We develop detailed insight into the landscape showing how  people behave and make decisions in your sector and their relationships with the brands competing within it.

Brand strategy
We create insight-led strategies, which optimise the brand and the way connected audiences experience it across multiple touchpoints for enhanced levels of relevance and engagement.

Our work in Brand Engagement >

netfluential-communication.jpg

communication


COMMUNICATION

Creating your brand story

Successful brands understand how to tell their brand stories in a way that is relevant to consumers and creates an emotional  connection.  We find those relevant insights to help you build the right message.

Messaging and execution

Ensuring your brand’s message reaches the right people and is then understood and acted upon  requires careful development and testing. We work closely with clients to ensure that good ideas cut through.

Our work in Communication >

SCROLL DOWN

communication


COMMUNICATION

Creating your brand story

Successful brands understand how to tell their brand stories in a way that is relevant to consumers and creates an emotional  connection.  We find those relevant insights to help you build the right message.

Messaging and execution

Ensuring your brand’s message reaches the right people and is then understood and acted upon  requires careful development and testing. We work closely with clients to ensure that good ideas cut through.

Our work in Communication >

OUR TOOLS

Our set of proprietary research tools allows us to create bespoke projects that intergrate various methods seamlessly, to fit specific research requirements

COMMUNITIES-netfluential.png

Short term & Long term Communities

At the heart of many projects we deliver lies our ability to create Market Research Communities, a cost efficient way to stay on top of what your key audiences think, need and want. 


Online focus groups

Real-time discussions with 6 to 8 participants using our purpose build chat application. Great for concept tests and ad evaluations. Quick, cheap and easy to combine with offline methods


Forum discussions

A specialist research tool we developed to conduct immersive or exploratory research with groups of target consumers over-time.  


Surveys

Designed and scripted in house using the latest technology for user friendly surveys  suitable for any device in any language


Video depths and diaries

For when seeing is believing. A great way to bring an audience to life when expertly recorded and edited and often included in our presentations


BLOGGING-netfluential.png

Blogging

An incredible powerful immersion tool to truly get to know an audience over-time. Our platform also allows on-the-go mobile entries to make it easy for research participants to tell their stories


Social

Social analytics platform, combining leading technology and human coding to integrate additional perspective into any project. 


Mobile in-the-moment

Task based research to capture those in-the-moment insights, using image, video and chat based tasks allowing us to overlay the analysis with location based data, handset information and user data.