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HTC


HTC

User led interface design

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HTC


HTC

User led interface design

The challenge

At the heart of any ambitous brand is a desire to create differentiation and this is especially required in the current ultra competitive high-end smartphone market. HTC wanted to create a radically different home-screen user experience for their upcoming flagship smartphone the HTC One. The overall concept for the new phone was to create a step-change rather than the incremental improvements seen in recent years, so HTC challenged Netfluential help them to create an entirely new concept for their home-screen user interface, based on new insights into genuine user needs.   

 

Our Solution

First we conducted 80 individual moderated online diaries among four key target customer segments in order to explore in detail why,  when, how and for what people were using their phones. Key insights  into important user needs were presented to the UX design team at HTC. Based on these needs the UX team came up with an initial set of high-level design concepts as seed ideas for user co-creation.  We recruited a different set of participants to take part in a 7 day online co-creation community to evaluate and further develop the concept seed ideas. Concepts were then validated with a broader audience using online surveys. The most promising concept was put into our app development phase using iterative co-creative engagements to get feedback and input as the designs progressed. 

The Outcome

The key insight we got to through our initial deep dive stage was a need by smartphone users to "snack" for information, essentially having all information sources in one place to stay up-to-date with their worlds. This radical expansion of the core definition of what is wanted from a smartphone led to the creation of a totally new interface called Blinkfeed, which became a key selling feature for HTC's flagship smartphone the HTC One m8.

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VISA


VISA

Co-creating card propositions

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VISA


VISA

Co-creating card propositions

The challenge

Visa Europe wanted to develop new credit and debit card propositions for the mass affluent segment in a pan-European initiative covering established and emerging markets. Other than demographics very little was known about the target segment and Visa urgently needed to better understand its characteristics and needs. The complexity was further compounded by numerous regional banking partners. 

Our Solution

a replicable hybrid methodology for each market starting with a broad-scope quantitative  survey to identify sub-groups within the mass affluent segment. This was followed by qualitative on-line research in micro-communities of 60 – 100 participants to establish attitudes, wants and needs; and to co-create ideas for potential card propositions. In the final stage on-line focus groups were used to  fine-tune the card propositions that had been generated by Visa through the original input of the participants.

The Outcome

Visa, in conjunction with regional partners, have introduced a range of new credit and debit card propositions and innovations in countries across Europe including Sweden, Italy, Turkey, Poland and Romania. The research findings and co-creative input from participants helped to shape aspects of the design and marketing, core finance proposition, incentives and loyalty schemes, on-line services and value-add innovations of the cards that were eventually released, and the process may be repeated for further markets in the near future.

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Unilever


Unilever

Creating a new digital distribution channel

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Unilever


Unilever

Creating a new digital distribution channel

The challenge

Unilever Food Solutions wanted to pilot a new digital strategy for opening up commercial channels to potentially lucrative markets that have been traditionally hard to reach for a variety of sector-specific cost, professional and geographic reasons. The challenge for us was to assist in the assessment and implementation of this strategy by finding key professional stakeholders in two test markets (Germany and Brazil) and engaging them to collaborate in the design process over an extended period of time.

Our Solution

We utilised a two-stage iterative process using a variety of online methods to communicate with a community of 100 relevant stakeholders over a 3 month period in 2 target markets (Germany and Brazil). In Stage 1 we reviewed the proposed strategy to assess the likelihood of achieving the desired objectives, in order to inform the decision about how best to move forward. During stage 2 we then utilised a co-creative methodology to collaboratively shape the form, function and content of the proposed new digital channel.

 

The Outcome

Stage 1 of the process resulted in a clear decision to move forward with the creation of piece of owned media to provide valuable content for the target market segments whilst simultaneously acting as a commercial channel for the marketing of Food Solutions products to them. Stage 2 provided direction as to preferred content and functions of the proposed site with customers providing feedback on the concepts and ideas from the Unilever design team and also contributing creative input of their own.