Another two stars join

Another two stars join

Wait, another two? Yes we are on a roll and so pleased to have Kirsty Dodd and Julian Kenway joining us. With Kirsty strengthening our quant capabilities and Julian driving our commercial ambitions.

Why brands betting big on data analytics will struggle

Why brands betting big on data analytics will struggle

Organisations need to be careful not to become to reliant on data and forgetting one of the basics of business, relating to people. In this blog I have tried to explain why too much data analytics is a problem and what brands should focus on as well.